How to Tell Google When Multiple Domains are Related – Matt Cutts
The big enterpreanuers always use the different domains for different countries. Like Amazon has a separate ccTLD for every country like Amazon.co.uk (for UK), Amazon.com (for USA), Amazon.co.in (for India), Amazon.com.au (for Australia).
Google is the most reliable search engine and always tries its best to give best desired results to users. Google always tries to interpret where the users are coming from to give them best results from their country, language, etc. In a video, Google’s Head of Search Spam, Matt Cutts, gives the answer of all queries about multiple related ccTLDs (Country code top-level domain).
A person from Manchester United, asked a question to Matt Cutts
Question: “Is there any way Google identifies “sister” websites? For example, relationships between ebay.co.uk and ebay.com? Does linking from one to the other is taken as paid or unnatural? And I’m strictly talking about good, genuine ccTLDs for businesses?”
In the answer of this question, Matt says that, although, we always try our best to understand the relation between two websites to give you best results according to your country/language. But, it would be better if webmasters could help Google, to understand their website more.
There are three methods inform Google about Sister Sites (ccTLDs):
- Webmasters should use hreflang attribute, for linking pages together. It would help Google to return the correct version of your website according to the countries and languages of search engine users. It is the short code of HTML and any one can use it very easily on its site network.
- Mention all ccTLDs (country code top-level Domain) in your website XML sitemap.
- Link to a global page (you can use .com version of your website) and have that page direct users to the appropriate country version of your website.
Among all these methods, Matt recommends first method for your website. It’s easy and better way to do it. Webmasters can use hreflang attribute inside the webpage by using a simple markup code.
For the Spanish version of your website can use below mentioned code in header or footer section of http://www.example.com/:
<link rel=”alternate” hreflang=”es” href=”http://es.example.com/” />
Matt Cutts says that its common for ccTLDs to link each other. Although, Google doesn’t view it as paid or unnatural linking, but it would be better to do it in an organic and ethical way. Google will never mind if your own sites are interlinked until it is not link stuffing.
Matt Cutts Warning for Link Stuffing in Footer Section of a Website:
Using dozens of links of the similar website in the footer section of your website can make it spammy and untrusted for Search Engines.