How to Tell Google When Multiple Domains are Related – Matt Cutts

The big enterpreanuers always use the different  domains for different countries. Like Amazon has a separate ccTLD for every country like Amazon.co.uk (for UK), Amazon.com (for USA), Amazon.co.in (for India), Amazon.com.au (for Australia).

Google is the most reliable search engine and always tries its best to give best desired results to users. Google always tries to interpret where the users are coming from to give them best results from their country, language, etc. In a video, Google’s Head of Search Spam, Matt Cutts, gives the answer of all queries about  multiple related ccTLDs (Country code top-level domain).

A person from Manchester United, asked a question to Matt Cutts

Question: “Is there any way Google identifies “sister” websites? For example, relationships between ebay.co.uk and ebay.com? Does linking from one to the other is taken as paid or unnatural? And I’m strictly talking about good, genuine ccTLDs for businesses?”

(See Also: 5 Things to Keep in Mind Before Guest Blogging According to Matt Cutts)

In the answer of this question, Matt says that, although, we always try our best to understand the relation between two websites to give you best results according to your country/language. But, it would be better if webmasters could help Google, to understand their website more.

There are three methods inform Google about Sister Sites (ccTLDs):

  1. Webmasters should use hreflang attribute, for linking pages together. It would help Google to return the correct version of your website according to the countries and languages of search engine users. It is the short code of HTML and any one can use it very easily on its site network.
  2. Mention all ccTLDs (country code top-level Domain) in your website XML sitemap.
  3. Link to a global page (you can use .com version of your website) and have that page direct users to the appropriate country version of your website.

Among all these methods, Matt recommends first method for your website. It’s easy and better way to do it. Webmasters can use hreflang attribute inside the webpage by using a simple markup code. 

(Also See: How to Check a Penalty on Website Domain Before Buying It – Matt Cutts)

For the Spanish version of your website can use below mentioned code in header or footer section of http://www.example.com/:

<link rel=”alternate” hreflang=”es” href=”http://es.example.com/” />

Matt Cutts says that its common for ccTLDs to link each other. Although, Google doesn’t view it as paid or unnatural linking, but it would be better to do it in an organic and ethical way. Google will never mind if your own sites are interlinked until it is not link stuffing.

 

Matt Cutts Warning for Link Stuffing in Footer Section of a Website:

Using dozens of links of the similar website in the footer section of your website can make it spammy and untrusted for Search Engines.

(Also See: Matt Cutts Tips: What Happens When a Page Has Two Links to the Same URL?

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Dheeraj Saraswat

Online Marketing Consultant
Dheeraj Saraswat is the Chief Editor of Digital Talks and author of this post. He is a tech savvy writer and IT researcher. He has 5+ yrs. of experience in Digital Marketing. His expertise in online marketing field, inspires him to write about latest news and updates. You can follow him on Google+ for latest updates.