5 Easiest Ways To Stop Your Ranking Dropping Down

One of the most common problem in SEO is “My Rankings Are Dropping, What Should I Do?”.  If we are talkingabout the keyword analysis now searches are moved towards a long tail game and if you want to maintain you’re positioning in search engines you have to ensure the following things:

1: Internal Linking

Internal Linking is the linking of one webpage to another of the same site. Ya one of the main reasons of your dropping ranking is Internal Linking. Most of the times it’s happen that you forgot the linked pages with each other and if in any case you used internal linking you are probably using rich anchor text, which isn’t a good thing.

You can use internal linking with your keywords or long tailed keywords. Doing this helps to rank your long tailed SEO related keywords. The ploy of using non-rich anchor text is so effective.

Don’t expect immediate results when you start adding internal links; It takes 3 plus months for the links to start kicking in. 

2: Speed Up Your Site

In 2010, Google announced that it would take site speed into account when determining a site’s ranking. Do you know why Google cares how fast your site loads? They noticed that when they rank slow loading websites, users tend to have a bad experience, which causes them to use Google less…and that means less income for Google.

So, this the major question how do you improve your site speed? Don’t worry, I’m not going to leave you with this big question I will also suggest you the simple and free solution.It’s called Google Page Speed. All you have to do is sign up and follow some steps. Then you see an increase in the loading speed of your website.

3: Build Links, But Not to the Page That Dropped in Rankings

When the ranking is dropping down the first thing come in your mind is building the links, Right?

Most of the people are thinking if they built a ton of links their ranking probably will improve but Google is very smart and if it noticed that you are gaining links from some unnatural pace it will drop your ranking even more.

But if you build links to other internal pages and avoid using rich anchor text, you’ll find that your rankings will not only stabilize, but they will increase. This tactic helps increase your overall site authority, which means all of your keywords will start ranking higher.

4: Update Your Web Page

This step is the simplest and most effective way to improve your ranking.

Google prefer ranking the fresh pages instead of old ones.  So, by adding updated content and images to your web pages, you are going to create a better user experience and this will also cause people to stay on your site longer and increase the likelihood of them linking to your site and even sharing your content on the social web.

5: Increase Your CTR

CTR stands for Click through Rate. If you log into your Google Webmaster Tools account, you’ll notice that Google tracks your click-through rates. One way to increase your search traffic is by increasing your rankings. Another way is by increasing your click-through rate. If a search engine detects that your click-through rate is extremely low for the position you are ranking, it can easily drop your position. To contest this, optimize your title tag and meta description to increase your click-through rate. You can do this by using some of the following keywords within your meta tags as they tend to get clicked on a lot:

  • How to
  • [List-related numbers]
  • Free
  • You
  • Tips
  • Blog post
  • Why
  • Best
  • Tricks
  • Great

Another way you can increase your click-through rate is through Google Authorship. By adding your face next to your search listings, you’ll be competent to stand out from the crowd and potentially increase your click-through rate by 150%. All you have to do is follow these 4 steps:

  • Make sure you have a profile photo with a recognizable headshot.
  • Make sure a byline containing your name appears on each page of your content (e.g., “By Steven Levy”).
  • Make sure your byline name matches the name on your Google+ profile.

Verify you have an email address on the same domain as your content (e.g., stevenlevy@wired.com).

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Manisha Bhargva

Manisha Bhargva works in well reputed online marketing firm and share her experience about digital marketing by writing blogs. Subscribe and follow her blogs exclusively here on Digital Talks.