List of 15 Free Google Tools for Online Marketing

Google always tries to help online marketers by launching free tools for various applications. Here is the list of 15 free SEO tools, have a look on them:

     1- Google Analytics:

Google Analytics is the most powerful tool of Google Inc. This tool is available free for Online Marketers and webmasters. By using this tool you can track your website visitors, landing pages, source of traffic, conversions, their Geographic locations etc. It is also helpful to track that which product on your site is attracting shoppers and where you are losing your faith. In the month of June (date is not declared yet), Google is going to start Ecommerce Analytics Course for business. It is free for webmasters, I recommend you to join this for advance knowledge of Google Analytics features.

Google Analytics

Google Analytics

     2- Google Webmaster:

GWT is the free web service provided by Google for webmasters. It gives you insightful data about your site, which you cannot get from anywhere else. On the basis of this data you can plan and make your efforts in right direction. It has tools that make you enable to check your website indexing, search queries & per keyword click/impressions, crawl stats, broken URLs, Links to your site etc. There are too many other applications of GWT code like, you can submit the sitemap and you will receive notifications here from Google for manual penalties.

Webmaster Tools

Webmaster Tools

     3- Google Adwords:

Google Adwords tool enable you to use the advertising feature of world’s largest search engine. Using this tool you can show your advertises in front of your targeted audience. The efficient use of this tool can boost your product selling in few days. Many businesses use this tool for exponential growth in buyers.

     4- Google Adsense:

By using this feature of Google Inc. you can make money online. If you have a website, which fulfill all the guidelines of Google Adsense then you can get the Google ads on your site/blog and can earn lots of money per ad click.

Google Adsense

Google Adsense

     5- Google Trends:

Best tool to find your targeted audience. Bu using this tool you can check the current trends in market. For example If you have a health website then you can check here, which health products are in demand these days or which product is losing its trend.

See, what did the Indians searched the most in 2013.

Google Trends

Google Trends

     6- Google Keyword Planner:

When we talk about SEO or PPC, the first thing which comes in our mind is ‘Keywords’. If you are good in researching best suited keywords for your business, which have low competition and high searches, then I will say that you are an online marketing expert. This tool of Google helps you to find most effective keywords for your business. Here you can check competition as well as searches for your keywords.

Google Keyword Planner

Google Keyword Planner

     7- Google Display Planner:

Google Display Planner helps you to generate a plan for your ad campaigns. It assist you find the place where your targeted audience visit most often, suggest easy ways to connect with them, ideas for keyword suggestion and bidding etc.

Google Display Planner

Google Display Planner

     8- Google Alert:

Google Alerts are email updates of the most recent relevant Google results (web, news, etc.) based on your desired queries. For example, if you want to get the latest on your favorite celebrity, team or event, then this tool will send you an email notification ID on your ID with latest stories about your celebrity, team or event.

Google Alerts

Google Alerts

     9- Page Speed Checker Tool:

This Google tool helps you to check your website page speed on desktop and mobile. By using it you can improve the performance of your website.

PageSpeed Insights

PageSpeed Insights

    10- Google Rich Snippet Checker Tool:

As the showing, this tool is use to check the structured data of your website. It makes you sure that Google can extract micro-data from website and showing it in search engine results.

Google Rich Snippet Testing Tool

Rich Snippet Testing Tool

    11- Google Plus:

Although it is a social networking site, but very useful for businesses. It helps you to setup authorship markup for your site.

    12- Merchant Center:

Google merchant center is a free tool that facilitates you to submit your store & product data and make it available for Google shopping and other Google services. Google shopping helps you to attract more potential buyers.

    13- Global Market Finder:

Global Market Finder helps you to find your targeted market for your business promotion. Once you have found that, you can use Google Adword for advertising. Google Global Market Finder facilitates you to find persons around the world, who are really interested in your products or services.

    14- Google Tool Bar:

This toolbar available for Internet Explorer and Mozilla Firefox. It makes Google searching faster. Spell checker, AutoFill, Translation are the famous tools of this bar. You can login to your Gmail account by using this toolbar.

Google Toolbar

    15- Google Add URL:

This is the only tool available on internet which facilitates you to submit a website directly to Google.

Google Add URL

Google Add URL

List of 15 Free Google Tools for Online Marketing 5.00/5 (100.00%) 5 votes
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Dheeraj Saraswat

Online Marketing Consultant
Dheeraj Saraswat is the Chief Editor of Digital Talks and author of this post. He is a tech savvy writer and IT researcher. He has 5+ yrs. of experience in Digital Marketing. His expertise in online marketing field, inspires him to write about latest news and updates. You can follow him on Google+ for latest updates.